When you really needs the archived data analysis on the web...
Website analysis is the key to more profits online. What a lot of people who hope to make a living on the Internet do is throw up a site and hope it sells. They use a "hit or miss" approach. More often than not they miss. You see, it's really not enough to have a great looking site. The big question is... "Does the site actually sell?"
How do you tell? The answer is simple. You set up tracking software and perform some simple website analysis. For instance, in the offline world one of the tried and true methods of improving response is to do an "A/B Split Test". You take 1,000 names and mail 500 of them one version of your sales message. The other 500 get the same message except for one change. Maybe you put a different headline in the second batch of letters. Maybe you offer a different price. Whatever the key is to make only one change and then compare the results. Usually, one mailing will out pull the other. You can do the same thing online. Actually, with modern technology, it's even easier. By using tracking and testing software you can rotate headlines, prices, offers and whatever else you want. Then you do a little a website dedicated to free charts and analysis to see which headline, price, offer, etc. gives you the best response. As you tweak each element of your site, you improve sales little by little.
Free and Innovative Website Analytics Tools
Many people think of free web analytics in terms of Google Analytics, well, this is understandable given the big name that Google is. Unknown too many, there are numerous web analytics tools out there that are free and very innovative. These web statistics tools measure everything from real-time visitor tracking, to search engine traffic and user behaviour. In this article I bring you 10 such tools.
- Yahoo! Web Analytics
- Measure Map
- WordPress.com Stats
This tool provides real-time visitor tracking. The service streams the page-to-page activity of visitors straight to your desktop. Advanced features include audible event triggering and name tag integration.
This tool provides provides real-time stat tracking and can alert you when a visitor performs a particular action on your site. It also features heat map technology that lets you see where visitors are clicking.
Like Snoop Clicky prides itself on providing real time analytics. The UI is very intuitive and functional, and there is also a dedicated iPhone version.
Service is open source and built on PHP and MySQL platform. To use it, you have to install it on your own server, a simple process that only takes 5 minutes.
Yahoo! Web Analytics is a free full featured enterprise analytics solution with powerful and flexible dashboards, segmentation tools, and campaign management features.
This tool is aimed at providing free and easy-to-understand web stats for bloggers. Currently the site is closed to new accounts but you can enter your e-mail for future notice. It's owned by Google and some of its technology was ported to Google Analytics.
CrazyEgg provides the ability to track, evaluate, and optimize your site based on where your visitors click. Heatmaps and overlays quickly provide perspective into user behaviour and habits.
Like the name suggests this tool is tailored to blogs. It provides In-depth feed statistics and general blog statistics in a slick, intuitive interface. It's now owned by Google.
103bees is a real-time search engine analysis and statistics tool. It is highly focused on natural search engine traffic and the analysis of keywords and terms for SEO purposes.
Funny name huh! Woopra claims to be the world's most comprehensive, information rich, easy to use, real-time Web tracking and a website dedicated to free charts and analysis application. Judging by the quality of its user interface, they might be right.
Enquisite is focused specifically on incoming search engine and PPC traffic. It provides in-depth statistics including page position, landing pages, and specific geographic data.
If your site runs on WordPress and you're not crazy about being overwhelmed with too many features, then WordPress.com Stats might be right for you.
Why Not Take A Free Website Analysis?
In order to cater to this new demand of the market, many of the SEO companies offer a website dedicated to free charts and analysis to attract more customer satisfaction as possible. When looked at from SEO point of view, Free Website Analysis has two fold benefits for both of the parties; customer gets an idea of the services offered by the company and the SEO team has a far more clear and workable SEO plan.
There are two main parts of the free website analysis services:
Free SEO Analysis:
Free SEO analysis of the web helps track the trouble in the existing SEO pattern applied. It also enables to discard things that are no longer useful. During free SEO analysis, keyword density, keyword type, keyword location, link type, link location and availability are checked. Since both of these are dynamic entities that keep on changing over time, they need regular replacement and check. One approach is worth mentioning here. Some people undermine Free SEO analysis services provided by the SEO companies. They suspect the results they reach. But, they forget that nobody would like to risk his first impression and not to reduce the burden of the SEO geniuses. However, a free website analysis is incomplete without the free web design analysis.
Free Web Design Analysis:
The appearance of the web; your online business office, is the foremost thing that attracts or loses the attention of the customer. Web design has also very far reaching impact on the user experience which in turn affects the customer conversion rate directly, leading to drastic consequences. Free web design analysis enable analysts to point out the designing blunders and suggesting better alternatives. A website dedicated to free charts and analysis includes the expert analysis of your web's layout, the page loading time and issues, processing time of user request and queries and accessibility of the visitor to the information most relevant or demanded by him. As a consequence of free web design analysis, web analysts may recommend a complete re-design of the web and change in the server side technology and approaches.
What to Expect When You Get a Website Analysis Free
Marketing has always been identified as a necessary component of any business plan in order to boost brand recognition and drive consumer traffic. In the online environment it was once a simple task to market since every product had a few businesses trying to sell the goods or services of that industry. After the economic recession, there was a boom in small business growth due to the reduced number of jobs offered in the traditional job market. This has helped to significantly increase online competition, displaying the need for resources such as a website dedicated to free charts and analysis free. From a solution such as this you will be able to gain information on major online components such as website status, SEO consistency as well as competitor placement. What was once considered a market of opportunity has now become a market of oversaturation where hundreds to thousands of websites promote the same goods or services.
Most companies have some form of online presence developed through the utilization of a website or the creation of a social network page. In the past this link to the online environment was thought to provide access to vast riches simply by having an online location. These days the utilization of a website is only a single tool for online success and must be properly developed in order to be most effective. With the use of a free website analysis report your website will be reviewed by online pros who can rate the various aspects of this tool, identifying where improvements may be necessary.
In the marketing environment there are many different strategies a company can use in order to achieve success. Some businesses look to maximize brand recognition through advertisements while others try and take advantage of social networks to spread business awareness. While both resources offer benefits, the strongest marketing strategy always involves efforts in search engine optimization and the use of SEO website analysis. This tool of success allows consumers to easily find your business through search engines, providing you access to the over 80 billion searches conducted every day.
The third component you gain access to from your website analysis free is the identification of competitor placement. Understanding where you rank in comparison to major competitors will help reveal the need for change in various online efforts. When the primary reason you are not finding online success is due to competition, finding information on how you compare to your major competitors can prove invaluable.
Website Analysis and consultancy services:
After in-depth study of the website, ideas regarding the site optimization are offered to the client. The fundamental principle of website analysis is to provide professional site optimization ideas to clients i.e. how the website can be optimized by adjusting or readjusting the keyword density, Meta tags, internal links structure, on-page content, website design, etc. An initial discussion is then done with client where issues such as client's enterprise, company history, past SEO experience, etc. are asked.
Similarly, a website dedicated to free charts and analysis includes the study of competing websites. A comparative analysis is necessary to see which factors are working for rival websites and to identify the approaches which can work for client's website. Post-website analysis various expert tips to improve the website and its web rank are suggested to the client and a road map how these steps would be implemented is shown to the concerned client.
The entire approach to offer website analysis and consultation service is to help out the concerned client in promoting his site rankings, online exposure, PPC utilization, etc. A good SEO company will provide customized search engine optimization and cater to the clients need with a great deal of dedication. The decision regarding SEO solution depends a lot upon the specific requirement of a client and his website.
The Benefits of an In-Depth Site Analysis:
1. SEO Second Opinion
We love second opinions because sometimes, one expert isn't enough. Not to mention that there is a huge divide between good SEO firms, bad ones, and downright unethical services.
A site analysis will take a look at what your SEO firm is working on and will let you know where they are proving their value, and areas that you, as the customer, should be asking about or checking in on.
This is beneficial over hiring another company, or inquiring, only to have their sales force latch onto you, after the initial consultation!
2. Improve Strategy on a Budget
If you are a website DIY (do-it-yourself) kind of person, an in-depth analysis will tell you what strategies will work best for your business. This way, you will not waste time on Social Media, for example, if your business would benefit best from a pay-per-click campaign.
By discovering your website's strengths and limitations you will have a clear understanding of where your time and money needs to be invested for the fast and effective results.
3. Test an SEO Company
We understand that hiring an SEO firm is a big decision. However, it's essential for any business to survive in the online marketplace. An in-depth analysis is the best way to see firsthand how an SEO firm works, and how they demonstrate and communicate their findings.
On the one hand, an SEO service could provide a ton of information, but in jargon that makes no sense to you. Or their analysis may not tell you anything that you don't already know. This is a great way to find a service that offers a happy medium. You can dip your toe in, without any commitment, and avoid diving in blindly.
What's the Difference between a Consultation and an Analysis?
In an SEO consultation the firm may be more inclined to talk about the products and services that the company offers in a general sense. The SEO service will briefly get to know your business and make initial guesses at the best strategy to move forward.
An analysis is based on research and data. Instead of being told what is available, your business will receive recommendations that can be worked on and implemented right away. These results are data-driven through Google Analytics, website usability testing and the firm's solid understanding of SEO, PPC and Social Media.